We’ve known that Zillow has the 12-month sales history of each agent, but those sales are inputted manually by the agents and can be manipulated.
Homesnap provides the MLS mobile app to agents, and, as a result, has a direct connection to the sales history. They publish the data on each agent from the last 24 months, which provides a more extensive track record, and:
- Helps to iron out any hot and cold streaks
- Shows the average days-on-market and sales-price-to-list-price ratio
- Shows listings that didn’t sell (labeled ‘off-market’)
We know that 40% of all listings don’t sell, so failure can happen. Select an agent who has done better – in my case, one seller decided not to move, two decided to rent instead of sell, and the fourth was when I was mentioned as Richard’s co-agent on a listing.
If they have a huge number of off-market listings, they are probably a serial refresher, which means they like to manipulate the market time – which aggravates other agents and buyers.
Bottom line: An agent’s sales history verifies how successful they are at getting clients to the finish line. With the market changing, buyers are putting up a fight now, and you want an experienced agent on your side to ensure success.